Pain points of digital strategy

Explore, through our interactive visualisation, the pain points of current strategy development and execution. From our interviews with 18 Heads of Digital and CIOs.

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In the spring of 2017, we conducted 18 in-depth interviews with Heads of Digital and CIOs. This infographic illustrates the pain points for managing digital strategy expressed in the interviews. The larger the bubble, the more popular the theme.

To start exploring, click the play button. Click each large bubble to explore sub-themes. Click sub-themes to see interview quotes. Navigate back using the bottom left arrow.