FROM ADOPTION TO NEW WAYS OF WORKING
Companies who have installed enterprise social networks (ESNs) need to accelerate the adoption of these platforms if they are to achieve business improvement goals. If they fail to focus on meaningful, practical use cases, usage will often plateau and people will revert to old habits and ways of working.
As early pioneers and builders of ESNs, our experience teaches us that the key to sustainable adoption is work relevance. This means that instead of just tracking vanity metrics (likes, comments, etc), success should be measured through impact on core business benchmarks.
Our approach aligns end-user actions with a company’s overall business objectives, sets relevant success metrics, then tracks and measures these across multiple data sources, as well as qualitative inputs (e.g. workshops, interviews, etc).
In addition to better adoption, greater engagement and improved collaboration, our approach allows us to identify strategic use cases that facilitate new ways of working.
TYPICAL ESN CHALLENGES
- Tech implementation issues
- Integration with other tools
- Stalled platform adoption
- Lack of strategic use cases
- Limited user engagement
- Poor collaborative culture
- Limited business impact
- Poor data / analytics
Focusing on ESN adoption tactics and dynamics helps improve user engagement, embed collaboration into day-to-day work, and encourage more effective online social behaviours to improve the way work gets done.
Our ESN Adoption service:
- Organisational improvement measures
- User motivation & engagement
- Use case & workflow design
- ESN comms campaigns
ESN DATA INSIGHTS
Moving beyond simple out-of-the-box metrics, our Insights service leverages ESN social network data to deliver powerful analytics and engaging visualisations to surface hidden trends and help manage ESN performance.
Our ESN Data Insights service:
- Data sources discovery
- Insights use case development
- Relevant trend & pattern spotting
- Data visualisation & reporting
DIGITAL WORKPLACE HUBS
Increasingly, companies are extending their ESN with specialised collaboration tools to create a digital workplace hub that supports the needs of teams, individuals and their networks, as well as the company as a whole.
Our Digital Workplace Hubs service:
- Tech & use case development
- System design & integration
- Platform user experience design
- Support for new ways of working
SELECTED BLOG POSTS
Our Digital Workplace Futures event last week (#psdw18) provided a great opportunity to hear from practitioners involved in the use of digital workplace technology to enable new ways of working and organisational improvement. It was great to see so many friends and...read more
(This post summarises an introductory talk I gave at our recent Digital Workplace Futures event in London - see here for a summary of the discussion that followed) Where have we come from? The beginnings of the digital workplace can be traced back to adoption of...read more
This week's curator Livio Hughes considers the importance of social structures and the role of people networks, guide networks and ESNs inside our organisations. Here at Post*Shift, we have long believed that being ‘networked’ is a key attribute of modern, adaptive...read more
An organisation’s approach to learning is a key success factor in its digital transformation efforts, and we are seeing three areas of focus emerging as predictors of maturity: how an organisation bridges its digital skills and confidence gaps how an...read more
Over the past decade, all-in-one social business solutions such as IBM Connections and Jive emerged as the silver bullet solution to open, collaborative ways of working. Promising the death of email and files, businesses were quick to embrace but slow to adopt. A new...read more
In this week's newsletter, Lee Bryant shares some links relating to the emerging debate about the transparency and role of algorithmic sharing of information in the digital workplace.In the wake of last week’s Facebook / CA furore, people are starting to question the...read more
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