Enterprise Social Solutions

Delivering measurable business value
with Enterprise Social Networks

 

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ESN Adoption

Improve user engagement and
discover new business use cases

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ESN Data Insights

Gain deeper knowledge about social actions
and online business behaviours

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Digital Workplace Hubs

How to turn your ESN into a place
where teams get work done

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FROM ADOPTION TO NEW WAYS OF WORKING

Companies who have installed enterprise social networks (ESNs) need to accelerate the adoption of these platforms if they are to achieve business improvement goals. If they fail to focus on meaningful, practical use cases, usage will often plateau and people will revert to old habits and ways of working.

As early pioneers and builders of ESNs, our experience teaches us that the key to sustainable adoption is work relevance. This means that instead of just tracking vanity metrics (likes, comments, etc), success should be measured through impact on core business benchmarks.

Our approach aligns end-user actions with a company’s overall business objectives, sets relevant success metrics, then tracks and measures these across multiple data sources, as well as qualitative inputs (e.g. workshops, interviews, etc).

In addition to better adoption, greater engagement and improved collaboration, our approach allows us to identify strategic use cases that facilitate new ways of working.

TYPICAL ESN CHALLENGES

  • Tech implementation issues
  • Integration with other tools
  • Stalled platform adoption
  • Lack of strategic use cases
  • Limited user engagement
  • Poor collaborative culture
  • Limited business impact
  • Poor data / analytics

ESN ADOPTION

Focusing on ESN adoption tactics and dynamics helps improve user engagement, embed collaboration into day-to-day work, and encourage more effective online social behaviours to improve the way work gets done.

Our ESN Adoption service:

  • Organisational improvement measures
  • User motivation & engagement
  • Use case & workflow design
  • ESN comms campaigns

ESN DATA INSIGHTS

Moving beyond simple out-of-the-box metrics, our Insights service leverages ESN social network data to deliver powerful analytics and engaging visualisations to surface hidden trends and help manage ESN performance.

Our ESN Data Insights service:

  • Data sources discovery
  • Insights use case development
  • Relevant trend & pattern spotting
  • Data visualisation & reporting

DIGITAL WORKPLACE HUBS

Digital Workplace tool adoption is key to demonstrating ROI, but a ‘communicate and persuade’ approach will not be enough. How do you support teams developing digital skills without increasing help-desk overheads?

Our Digital Workplace Development service:

  • Digital Hub learning content development
  • Digital Hub customisation and integration
  • Digital Guides animation and inspiration
  • Digital Concierge bot training and deployment

SELECTED BLOG POSTS

How do you change the place where work happens?

Welcome back to the Post*Shift Linklog, picking back up after our summer break. This week's contributor, Laura-Jane Parker, reflects on the challenges faced by organisations in encouraging new ways of working. The digital workplace tools landscape has had a shake-up...

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Digital Workplace Futures Event

Our Digital Workplace Futures event last week (#psdw18) provided a great opportunity to hear from practitioners involved in the use of digital workplace technology to enable new ways of working and organisational improvement. It was great to see so many friends and...

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The Digital Workplace: Past, Present & Future

(This post summarises an introductory talk I gave at our recent Digital Workplace Futures event in London - see here for a summary of the discussion that followed) Where have we come from? The beginnings of the digital workplace can be traced back to adoption of...

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The Power of Enterprise People Networks

This week's curator Livio Hughes considers the importance of social structures and the role of people networks, guide networks and ESNs inside our organisations. Here at Post*Shift, we have long believed that being ‘networked’ is a key attribute of modern, adaptive...

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Event: The Future of the Digital Workplace

Over the past decade, all-in-one social business solutions such as IBM Connections and Jive emerged as the silver bullet solution to open, collaborative ways of working. Promising the death of email and files, businesses were quick to embrace but slow to adopt. A new...

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