FROM ADOPTION TO NEW WAYS OF WORKING
Companies who have installed enterprise social networks (ESNs) need to accelerate the adoption of these platforms if they are to achieve business improvement goals. If they fail to focus on meaningful, practical use cases, usage will often plateau and people will revert to old habits and ways of working.
As early pioneers and builders of ESNs, our experience teaches us that the key to sustainable adoption is work relevance. This means that instead of just tracking vanity metrics (likes, comments, etc), success should be measured through impact on core business benchmarks.
Our approach aligns end-user actions with a company’s overall business objectives, sets relevant success metrics, then tracks and measures these across multiple data sources, as well as qualitative inputs (e.g. workshops, interviews, etc).
In addition to better adoption, greater engagement and improved collaboration, our approach allows us to identify strategic use cases that facilitate new ways of working.
TYPICAL ESN CHALLENGES
- Tech implementation issues
- Integration with other tools
- Stalled platform adoption
- Lack of strategic use cases
- Limited user engagement
- Poor collaborative culture
- Limited business impact
- Poor data / analytics
Focusing on ESN adoption tactics and dynamics helps improve user engagement, embed collaboration into day-to-day work, and encourage more effective online social behaviours to improve the way work gets done.
Our ESN Adoption service:
- Organisational improvement measures
- User motivation & engagement
- Use case & workflow design
- ESN comms campaigns
ESN DATA INSIGHTS
Moving beyond simple out-of-the-box metrics, our Insights service leverages ESN social network data to deliver powerful analytics and engaging visualisations to surface hidden trends and help manage ESN performance.
Our ESN Data Insights service:
- Data sources discovery
- Insights use case development
- Relevant trend & pattern spotting
- Data visualisation & reporting
DIGITAL WORKPLACE HUBS
Increasingly, companies are extending their ESN with specialised collaboration tools to create a digital workplace hub that supports the needs of teams, individuals and their networks, as well as the company as a whole.
Our Digital Workplace Hubs service:
- Tech & use case development
- System design & integration
- Platform user experience design
- Support for new ways of working
SELECTED BLOG POSTS
In the various intranet and social technology conferences I have spoken at this year, I have been surprised by the limited scope and mandate of intranet manager and Enterprise Social Network (ESN) community manager roles in some organisations. In many cases, the role...read more
I have enjoyed meeting many intranet and ESN professionals recently at conferences and company workshops. Having worked hard to establish these platforms in their organisations, they now face the challenge of transitioning from running a unified system that was...read more
This post is co-authored by Cerys Hearsey and Christine Overby. It originates in our shared experience using these tools in our Post*Shift "Living Lab," and our shared belief that adaptive organisations will only emerge at any scale when IT and the business work...read more
By 2017, McKinsey predicts that 70% of companies will have an Enterprise Social Network (ESN). Now that these platforms are finally mainstream, we need to focus on how to increase their utility and usefulness for employees and the wider organisation. Adoption and...read more
The past few days, I have been taking part in European Utility Week in Barcelona, where I gave a talk on why the future of connected products and services requires that utility firms become connected companies, and how a business-as-a-platform model is the...read more
Earlier this week at the IOM Summit in Cologne, I gave a talk entitled 'Defining the Operating Model for the Digital Enterprise’ that outlined what I think are the two key foundations of a digitally transformed enterprise: An operating system that coordinates work...read more
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