FROM ADOPTION TO NEW WAYS OF WORKING
Companies who have installed enterprise social networks (ESNs) need to accelerate the adoption of these platforms if they are to achieve business improvement goals. If they fail to focus on meaningful, practical use cases, usage will often plateau and people will revert to old habits and ways of working.
As early pioneers and builders of ESNs, our experience teaches us that the key to sustainable adoption is work relevance. This means that instead of just tracking vanity metrics (likes, comments, etc), success should be measured through impact on core business benchmarks.
Our approach aligns end-user actions with a company’s overall business objectives, sets relevant success metrics, then tracks and measures these across multiple data sources, as well as qualitative inputs (e.g. workshops, interviews, etc).
In addition to better adoption, greater engagement and improved collaboration, our approach allows us to identify strategic use cases that facilitate new ways of working.
TYPICAL ESN CHALLENGES
- Tech implementation issues
- Integration with other tools
- Stalled platform adoption
- Lack of strategic use cases
- Limited user engagement
- Poor collaborative culture
- Limited business impact
- Poor data / analytics
Focusing on ESN adoption tactics and dynamics helps improve user engagement, embed collaboration into day-to-day work, and encourage more effective online social behaviours to improve the way work gets done.
Our ESN Adoption service:
- Organisational improvement measures
- User motivation & engagement
- Use case & workflow design
- ESN comms campaigns
ESN DATA INSIGHTS
Moving beyond simple out-of-the-box metrics, our Insights service leverages ESN social network data to deliver powerful analytics and engaging visualisations to surface hidden trends and help manage ESN performance.
Our ESN Data Insights service:
- Data sources discovery
- Insights use case development
- Relevant trend & pattern spotting
- Data visualisation & reporting
DIGITAL WORKPLACE HUBS
Increasingly, companies are extending their ESN with specialised collaboration tools to create a digital workplace hub that supports the needs of teams, individuals and their networks, as well as the company as a whole.
Our Digital Workplace Hubs service:
- Tech & use case development
- System design & integration
- Platform user experience design
- Support for new ways of working
SELECTED BLOG POSTS
In this week's newsletter, Lee Bryant shares some links relating to the emerging debate about the transparency and role of algorithmic sharing of information in the digital workplace.In the wake of last week’s Facebook / CA furore, people are starting to question the...read more
Like many people who were advocates for social tools in the early 2000’s, I regret that the comfortable world of collegiate, respectful debate and empathetic connection we enjoyed as early bloggers morphed into the dystopian world of Facebook manipulation, /b/,...read more
Overcoming functional silos is high on the list of pain points of most organisations. Important to know is all silos lead to detrimental insularity. This causes teams to lose alignment with the wider org, which has lots of negative knock-on effects. ...read more
The meteoric rise of Slack over the past few years has re-energised the digital workplace field, and now with Microsoft Teams starting to become widely adopted in more traditional enterprises, new opportunities are opening up around this class of tools. Most...read more
Yesterday morning, I heard my colleague Livio speak at an event hosted by Kemp Little on the challenges of global virtual working. Along with Keith Warburton from Global Business Culture and Marian Bloodworth, Employment Partner at Kemp Little, they explored the...read more
In this post, lead consultant Cerys Hearsey explores the barriers created by end-users learned helplessness with Enterprise Social Tools. In 2017, the enterprise collaboration space started to polarise around two approaches - the simplicity and focus on...read more
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