ESN Adoption

Improve user engagement and
discover new business use cases

 

Contact us to discuss

ESN HEALTH CHECK

Our ESN Adoption service starts with a platform health check, reviewing performance metrics, eliciting qualitative end-user insights, and recommending quick-win improvements.

We then look at group behaviours and use cases to ensure they are aligned with the flow of daily work, and based on this, we help implement the most effective techniques for enhanced collaboration and user engagement.

MEASURABLE OUTCOMES

Our approach delivers tangible improvements, such as tracking time saved by creating more connected ways of implementing existing workflows, or entirely new use cases.

We can also benchmark against the experience of other companies, and provide actionable recommendations for demonstrating business value and deeper integration with key work processes.

KEY SERVICE ELEMENTS

  • Tech platform review
  • User experience analysis
  • Adoption barriers review
  • Group & user research
  • Use cases development
  • Business use case alignment
  • Comms campaign planning
  • Action plan development

Understanding Adoption Behaviours

Aligning Incentives

An adoption strategy must speak to individual incentives for participation and be worth peoples’ time and attention

The Power of Content

Ideally, people need a mixture of inspiration, information and entertainment from the content they experience on the ESN

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Work Relevance

Clear, practical use cases that help people with their work are the key to the ESN becoming a place for work, not just a place for sharing

Thinking about improving your Enterprise Social Network’s adoption?

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SELECTED BLOG POSTS

Defining the Operating Model for the Digital Enterprise

Earlier this week at the IOM Summit in Cologne, I gave a talk entitled 'Defining the Operating Model for the Digital Enterprise’ that outlined what I think are the two key foundations of a digitally transformed enterprise: An operating system that coordinates work...

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Enterprise Social Networks: a Higher Purpose?

ESNs are now part of the furniture A basic form of social business collaboration is now an expected feature of the modern workplace, at least in terms of the prevalence of ESN platforms like IBM Connections, Jive and Sharepoint, or chat apps like Slack and Yammer....

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