ESN HEALTH CHECK
Our ESN Adoption service starts with a platform health check, reviewing performance metrics, eliciting qualitative end-user insights, and recommending quick-win improvements.
We then look at group behaviours and use cases to ensure they are aligned with the flow of daily work, and based on this, we help implement the most effective techniques for enhanced collaboration and user engagement.
Our approach delivers tangible improvements, such as tracking time saved by creating more connected ways of implementing existing workflows, or entirely new use cases.
We can also benchmark against the experience of other companies, and provide actionable recommendations for demonstrating business value and deeper integration with key work processes.
KEY SERVICE ELEMENTS
- Tech platform review
- User experience analysis
- Adoption barriers review
- Group & user research
- Use cases development
- Business use case alignment
- Comms campaign planning
- Action plan development
Understanding Adoption Behaviours
An adoption strategy must speak to individual incentives for participation and be worth peoples’ time and attention
The Power of Content
Ideally, people need a mixture of inspiration, information and entertainment from the content they experience on the ESN
Clear, practical use cases that help people with their work are the key to the ESN becoming a place for work, not just a place for sharing
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SELECTED BLOG POSTS
In the various intranet and social technology conferences I have spoken at this year, I have been surprised by the limited scope and mandate of intranet manager and Enterprise Social Network (ESN) community manager roles in some organisations. In many cases, the role...read more
I have enjoyed meeting many intranet and ESN professionals recently at conferences and company workshops. Having worked hard to establish these platforms in their organisations, they now face the challenge of transitioning from running a unified system that was...read more
This post is co-authored by Cerys Hearsey and Christine Overby. It originates in our shared experience using these tools in our Post*Shift "Living Lab," and our shared belief that adaptive organisations will only emerge at any scale when IT and the business work...read more
By 2017, McKinsey predicts that 70% of companies will have an Enterprise Social Network (ESN). Now that these platforms are finally mainstream, we need to focus on how to increase their utility and usefulness for employees and the wider organisation. Adoption and...read more
The past few days, I have been taking part in European Utility Week in Barcelona, where I gave a talk on why the future of connected products and services requires that utility firms become connected companies, and how a business-as-a-platform model is the...read more
Earlier this week at the IOM Summit in Cologne, I gave a talk entitled 'Defining the Operating Model for the Digital Enterprise’ that outlined what I think are the two key foundations of a digitally transformed enterprise: An operating system that coordinates work...read more
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