Digital transformation is an ongoing process, not a one-off event. It’s illustrated through the story of Pokémon, which started as a video game and expanded into a global franchise. The first movement in digital transformation is digitisation, where analogue processes are replicated in a digital environment. Pokémon Red and Green, the initial games, exemplify this.

The second movement is digitalisation, where processes are reimagined for the digital world. Pokémon Stadium, a game that allowed players to battle in 3D, demonstrates this. The third movement is transformation, where new ways of operating are found. Pokémon Go, which uses augmented reality to bring Pokémon into the real world, shows this.

The final movement is convergence, where digital and physical worlds merge. Pokémon Detective Pikachu, a film that blends live-action and animation, represents this. Digital transformation is a journey that evolves over time, with each movement building on the last. It’s not about catching them all at once, but rather about evolving and adapting.

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