Enterprise social networks (ESNs) are evolving rapidly, with a shift towards more strategic and integrated approaches. They’re no longer just about social collaboration, but are now seen as vital tools for driving business success. A significant change is the move from ‘social’ to ‘work’, with ESNs becoming more embedded in daily work processes and tasks. This transition is helping to overcome common barriers to ESN adoption, such as lack of relevance to work and low user engagement.

ESNs are also increasingly becoming platforms for innovation, enabling companies to tap into the collective intelligence of their employees. This is particularly important in today’s fast-paced business environment, where companies need to innovate quickly to stay competitive. ESNs facilitate this by providing a platform for idea sharing, problem-solving and co-creation.

The future of ESNs lies in their ability to support ‘work as a network’, where work is no longer confined to individual tasks but is instead a collaborative, networked activity. This requires a shift in mindset from hierarchical to networked thinking, and from control to trust. ESNs play a crucial role in this transition, enabling companies to become more agile, innovative and successful in the digital age.

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