GLOBAL ADOPTION AND MEASUREMENT FRAMEWORK
With over 300,000 associates, Bosch needed an adoption and measurement strategy that could set the groundwork for rolling out their enterprise social network, including:
- securing the innovative strengths of the business;
- boosting productivity and efficiency;
- raising motivation amongst its associates;
- attracting and retaining top talent;
- engaging stakeholders for the purpose of reputation management; and,
- fostering growth and customer satisfaction.
FOSTERING BEHAVIOURAL CHANGE AT SCALE
We worked with the core E2.0 team to help support the initial pilot deployment and then a rapid opening up to 250,000 platform users and beyond.
We focused on the motivations for behaviour change and the adoption of new ways of working, and our adoption strategy blended top-down and bottom-up recommendations with the aim of enabling in-the-flow collaboration and leveraging emerging network effects.
We paid close attention to the role of leadership, culture and working habits, and addressing known barriers. The resulting adoption strategy consisted of five key work streams, organised into concentric circles of responsibility and planned over a 12-month period.
ONGOING PROGRESS THROUGH INTERNAL CHANGE AGENTS
Post*Shift’s initial work on the adoption and measurement framework continues to be used by internal teams to drive transformation throughout the business.
We continue to play a strategic advisory role to the E2.0 project, which is now in its acceleration phase, having completed the pilots started under the original engagement.
Advice based on Experience
Focus on Behaviour
Adoption strategies ultimately come down to knowledge and experience of behaviour change in people networks.
Measure the right things
Most social metrics and KPIs are just proxy measures. We focus on measurable business impact.
Voice of the customer
The ‘why’ matters just as much as the ‘what’ and ‘how’ – and that means staying focused on responding to customer and market needs