This workshop will help you develop a campaign strategy that is driven by a strong narrative. You will learn how to build a network of influencers that stretches from the hyperlocal to global. You will also explore engagement techniques to create positive social impact.
This workshop will cover:
- How to adapt a campaign message for social media
- How to sustain and manage conversations with an online community
- Techniques to use crowdsourcing to build audience participation
- Create a flexible blueprint to run a thought leadership or CSR campaign
- Learn how to balance your campaign voice with your corporate identity
- Understand how to curate and moderate information
This session is part of the Digital Identity seminar series, and can be commissioned as standalone in-house workshop for your marketers and other key stakehholders.
We occasionally run open public sessions, and the next date is June 9th, 2015 hosted by the magic circle law firm Allen & Overy in London.
See here for details of the other workshop in the series, and for testimonials from attendees.
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SELECTED BLOG POSTS
This week's curator Laura-Jane Parker considers the importance of customer-centricity for adaptive Digital Age organisations, and why a customer focus is not enough. One of the UK's most iconic retail companies, Marks and Spencer, has been in the headlines again for...
I gave a talk at last week’s Customer Experience / Digital Leadership event in London, and had some very interesting conversations about the priorities for digital transformation in customer experience. It fascinates me that products are changing so much faster than...
I had a blast presenting at the Headstart Morning Seminar as part of Internet Week Denmark, hosted in Aarhus this week. Since we have blogged about the major ideas I covered before here and here, I thought I would instead draw inspiration from the questions and...
We often hear about how overheated the London tech startup sector has become and how little real innovation is actually occurring, when so many startups are essentially media or e-commerce companies using social tech of one kind or another to deliver old services on...
Click here for details of our upcoming workshop in London on June 9th. In professional and financial services, as well as other knowledge-intensive sectors, clients care more about the expertise and abilities of those who serve them than they do about the brand...
Together with Lee Bryant of PostShift, I am running a seminar on Digital Identity: Running Thought Leadership Campaigns on Social Media on Tues. June 9th in London. Details here. There are compelling stories emerging from different sectors of employees using...