Create an employee-driven digital identity for your organisation

Part One of Two: How to create a compelling and authentic digital identity by engaging employees


Thought Leadership Campaigns for Knowledge-Intensive Firms

Part two: how to create thought leadership marketing campaigns by engaging internal experts


This strategy workshop helps you exploit the power of storytelling on social media to create a dynamic digital identity for your organisation. You will be taken through a structured framework to create authentic online engagement driven by your employees.

This workshop covers:

  • How to use storytelling principles in all your online social activities
  • How to mobilise and engage colleagues to create a confident and unique story
  • Examples and best practice for using social tools and apps for thought leadership


  • A strong vision of how storytelling can drive digital engagement
  • A practical framework that can amplify the impact of your social strategy
  • A clear business purpose for employee driven social media engagement


This session is part of the Digital Identity seminar series (see here for the follow-up session), and can be commissioned as standalone in-house workshop for your marketers and other key stakehholders.

We occasionally run open public sessions. If you would like to be notified of upcoming dates, please let us know.

Testimonials from previous attendees:

Engaging, informative and insightful. A day very well spent. Internal communications director, Multinational FMCG

I found this day really useful… there was so much practical advice, which was great. The content structure flowed well and I particularly liked the case studies – these really brought his Digital Identity framework to life. Senior Digital Manager, Allen & Overy

Working with the Digital Identity framework has been a real game changer. The strategic guidance has helped us generate conclusive, deliverable results. Editor, Telegraph Media Group, UK



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