Create an employee-driven digital identity for your organisation
Part One of Two: How to create a compelling and authentic digital identity by engaging employees
Thought Leadership Campaigns for Knowledge-Intensive Firms
Part two: how to create thought leadership marketing campaigns by engaging internal experts
This strategy workshop helps you exploit the power of storytelling on social media to create a dynamic digital identity for your organisation. You will be taken through a structured framework to create authentic online engagement driven by your employees.
This workshop covers:
- How to use storytelling principles in all your online social activities
- How to mobilise and engage colleagues to create a confident and unique story
- Examples and best practice for using social tools and apps for thought leadership
- A strong vision of how storytelling can drive digital engagement
- A practical framework that can amplify the impact of your social strategy
- A clear business purpose for employee driven social media engagement
This session is part of the Digital Identity seminar series (see here for the follow-up session), and can be commissioned as standalone in-house workshop for your marketers and other key stakehholders.
We occasionally run open public sessions. If you would like to be notified of upcoming dates, please let us know.
Testimonials from previous attendees:
Engaging, informative and insightful. A day very well spent. Internal communications director, Multinational FMCG
I found this day really useful… there was so much practical advice, which was great. The content structure flowed well and I particularly liked the case studies – these really brought his Digital Identity framework to life. Senior Digital Manager, Allen & Overy
Working with the Digital Identity framework has been a real game changer. The strategic guidance has helped us generate conclusive, deliverable results. Editor, Telegraph Media Group, UK
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SELECTED BLOG POSTS
Why Customer-Centricity is more than just Customer Focus
This week's curator Laura-Jane Parker considers the importance of customer-centricity for adaptive Digital Age organisations, and why a customer focus is not enough. One of the UK's most iconic retail companies, Marks and Spencer, has been in the headlines again for...
Digital Transformation Goals for Customer Experience
I gave a talk at last week’s Customer Experience / Digital Leadership event in London, and had some very interesting conversations about the priorities for digital transformation in customer experience. It fascinates me that products are changing so much faster than...
Reflections from Denmark on Digital Transformation
I had a blast presenting at the Headstart Morning Seminar as part of Internet Week Denmark, hosted in Aarhus this week. Since we have blogged about the major ideas I covered before here and here, I thought I would instead draw inspiration from the questions and...
Real FinTech innovation will be more than just an add-on to FinServ firms
We often hear about how overheated the London tech startup sector has become and how little real innovation is actually occurring, when so many startups are essentially media or e-commerce companies using social tech of one kind or another to deliver old services on...
Using internal expertise to drive digital identity in knowledge-intensive firms
Click here for details of our upcoming workshop in London on June 9th. In professional and financial services, as well as other knowledge-intensive sectors, clients care more about the expertise and abilities of those who serve them than they do about the brand...
Why your organisation needs an employee led digital identity
Together with Lee Bryant of PostShift, I am running a seminar on Digital Identity: Running Thought Leadership Campaigns on Social Media on Tues. June 9th in London. Details here. There are compelling stories emerging from different sectors of employees using...