WHY A WORKSHOP?
Smart people, working in a creative and collaborative environment and supported by social business technology, can achieve incredible things.
Our initial workshop, facilitated by industry experts who work with the world’s leading organisations on digital transformation, will give you and your team a great introduction to what this means for your business and how to get started. Afterwards, we use a secure collaborative environment for ongoing discussion and documentation.
This workshop is a perfect introduction to the topic for internal stakeholders who may not be up-to-speed or fully convinced of the need to invest in this new area of business improvement. Each session is unique, with tailored outputs including a write-up of new insights and a recommendations document.
GETTING TO WHY
Our story building workshop looks at the internal and external dynamics influencing the need for change, and then creates a series of narrative elements that work together to create a compelling story for the C-suite or Board of Management. Typically, these stories include elements of history, mission, strategy and future goals, which can then be organised into a classical narrative structure held together by a common ‘red thread’.
Our transformation goals workshop starts with existing strategy and emerging challenges and helps participants express transformation goals as capability targets for the organisation, expressed as agile user stories that are accessible and easy to understand. Looking beyond the question of ‘why’, this workshop helps answer the question ‘what for?’.
WHAT YOU WILL ACHIEVE
- Social business bootcamp: develop a deep understanding of social business adoption, and accelerate your company’s approach with insights gained from 10 years of social business consulting
- Craft your transformation strategy: explore the key components of digital transformation and align with the organisation’s overall strategy
- Measuring success: Discover how to measure and demonstrate success at the use case level, as well as the community and organisation level; learn about visual reporting and data driven adoption
SELECTED BLOG POSTS
This week's curator Laura-Jane Parker considers the importance of customer-centricity for adaptive Digital Age organisations, and why a customer focus is not enough. One of the UK's most iconic retail companies, Marks and Spencer, has been in the headlines again for...read more
I gave a talk at last week’s Customer Experience / Digital Leadership event in London, and had some very interesting conversations about the priorities for digital transformation in customer experience. It fascinates me that products are changing so much faster than...read more
I had a blast presenting at the Headstart Morning Seminar as part of Internet Week Denmark, hosted in Aarhus this week. Since we have blogged about the major ideas I covered before here and here, I thought I would instead draw inspiration from the questions and...read more
We often hear about how overheated the London tech startup sector has become and how little real innovation is actually occurring, when so many startups are essentially media or e-commerce companies using social tech of one kind or another to deliver old services on...read more
Click here for details of our upcoming workshop in London on June 9th. In professional and financial services, as well as other knowledge-intensive sectors, clients care more about the expertise and abilities of those who serve them than they do about the brand...read more
Together with Lee Bryant of PostShift, I am running a seminar on Digital Identity: Running Thought Leadership Campaigns on Social Media on Tues. June 9th in London. Details here. There are compelling stories emerging from different sectors of employees using...read more
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