Start-up thinking is a novel approach to business, focused on agility, innovation, and adaptability in an ever-changing market. It’s a mindset that embraces change, rather than resisting it, and seeks opportunities in the face of disruption. The new normal, driven by technological advancements and globalisation, requires organisations to be flexible and responsive to survive.

Start-up thinking embodies this adaptability, with a lean structure that allows for rapid decision-making and execution. It prioritises customer needs, constantly seeking feedback to improve products and services. Embracing failure as an opportunity for learning is a key aspect, encouraging experimentation and risk-taking.

The application of start-up thinking isn’t limited to new businesses; established companies can also adopt this mindset to stay competitive. It involves fostering a culture of innovation, promoting collaboration, and empowering employees to take ownership.

In an era of uncertainty and rapid change, start-up thinking offers a roadmap for businesses to navigate the new normal, ensuring they remain relevant and successful in the face of disruption.

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