Zappos, IDEO, and Warby Parker are companies that have successfully created culture manifestos, guiding their employees towards shared values, behaviours, and goals. Zappos’ culture book, an annual publication, is a compilation of unedited employee insights about the company’s culture, fostering a sense of ownership and belonging. IDEO, a design firm, uses its Little Book of IDEO to communicate its culture, values, and methods. The book is a visual and verbal representation of the company’s ethos, acting as a guide for employees and clients alike.

Warby Parker takes a different approach, using a digital culture guide. This guide, a living document, is updated regularly to reflect the company’s evolving culture. It includes the company’s core values, history, and even a lexicon of Warby Parker-specific terms.

Creating a culture manifesto involves identifying core values, gathering employee input, and creating a document that reflects the company’s unique culture. It’s a powerful tool for aligning teams and guiding decision-making. It’s not a one-size-fits-all process, but a reflection of the company’s unique identity. Regular updates and revisions ensure the manifesto remains relevant as the company evolves.

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