The future of online writing is being built on platforms that are akin to Lego blocks, allowing creators to assemble their own unique digital presence. Substack, a newsletter platform, is a prime example of this trend. It enables writers to monetise their work through subscriptions, creating a direct relationship with their readers.

Yet, Substack is just one piece of the puzzle. Other platforms like Ghost, Memberful, and Patreon allow creators to build their own websites, manage memberships, and generate revenue, respectively. These platforms are independent but interoperable, providing flexibility while maintaining a cohesive ecosystem.

Furthermore, Stripe, a payment processing platform, underpins these services, offering a seamless financial infrastructure. It also enables global transactions, thereby expanding the potential audience for creators.

This modular approach to online writing is transforming the landscape. It allows writers to bypass traditional gatekeepers like publishers and advertisers, and directly reach their audience. This shift is not without its challenges, including content moderation and financial sustainability. Yet, it offers an unprecedented level of control and independence to creators, signalling a significant change in the digital publishing industry.

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