User Experience (UX) and ‘Jobs to be Done’ (JTBD) are two concepts that are often considered separately in product design, yet they can be highly complementary. JTBD, a theory developed by Harvard Business School professor Clayton Christensen, suggests focusing on the tasks that customers want to accomplish rather than on the customers themselves. It encourages designers to think about what job a product or service is hired to do.
On the other hand, UX is about understanding and improving how users interact with a product or service. It involves designing products that are easy to use, efficient and enjoyable, taking into account the user’s needs, values, abilities and limitations.
Combining these two approaches can lead to better product design. By understanding the job a product is hired to do, designers can create a product that meets the user’s needs more effectively. For example, a music streaming service might be hired to provide background music for a dinner party, or to help a user discover new music. By understanding these jobs, the service can be designed to fulfil them more effectively, leading to a better user experience.
The key is to balance the focus on the job to be done with consideration of the user’s experience. This can lead to products that are not only functional, but also enjoyable to use.
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