De-Mystifying Digital Transformation
Digital transformation means ensuring our organisations are ready for the challenges and opportunities of digitisation, so it is about structure, culture, practice and leadership, not just technology. Read about our four foundations of business transformation below…
Track organisational health through data and feedback
The Quantified Organisation
When we want to improve our health or fitness, we often look to data and devices to help turn regular small changes into big outcomes, which is the basis of the Quantified Self movement. We need a similar approach to organisational change, which we refer to as the Quantified Organisation.
As more internal data feeds become available within your organisation, measuring organisational health will become a core feature of management. Social platforms already provide a wealth of useful data that can be used for diagnostic purposes, but they can also function as a ‘human sensor network’ that can assess the state of structures, processes, culture, networks and other aspects of organisational health.
In any business improvement or transformation effort, it makes sense to start with a baseline of how well the organisation’s structures and practices are working today to help identify where changes are needed.
- READ about using your enterprise social platform to engage employees around organisational health
- LEARN more about our ESN diagnostics service and the insights it can generate
- TRY our free diagnostic tool to see how adaptive your organisation is today and how you can improve it
Align digital strategy to develop new business capabilities
Agile, Distributed Transformation
Our approach then defines target organisational capabilities that the organisation needs in order to respond to the challenges of digitisation. We help you map internal and external challenges, such as changing customer behaviour or market dynamics, and translate these into concrete goals for transformation efforts. Aligning on capability goals provides a clear framework for digital strategy and can help you decide which projects to prioritise.
We take a distributed, agile approach to transformation, where everybody can contribute ideas about actions, changes or projects that could help achieve these goals. Rather than see this as a single top-down initiative, we help you group actions together at different levels of scale (e.g. global, divisional, departmental, team level) and distribute ownership of actions accordingly. Some new capabilities might require the acquisition of a startup, some might require a major project to re-structure part of the business, whilst others might be addressed by using new digital tools, or perhaps just a tweak to meeting or decision-making techniques at the team level.
Mobilise digital leaders and involve the whole firm in change
Mobilise your Digital Guides
Any team involved in Digital Transformation will achieve more through networks of influence than it can achieve through owned or managed projects. A key feature of any distributed transformation is a network of digitally-confident employees who are passionate about new ways of working. Some firms call these Digital Guides, others use terms like Change Agents or emerging Digital Leaders.
Digital guides can act as your eyes and ears throughout the organisation, spotting opportunities for solving problems using new ways of working. They can also help carry the message of change (both the ‘why’ and the ‘what’), and act as voluntary mentors or helpers for teams and leaders. A strong network of people committed to business improvement is usually more effective than top-down, communication-led change programmes.
- READ more about how leading firms are using digital guides and change agent networks
- LEARN more about how to cultivate future leaders by encouraging and supporting change agents
- FIND OUT how we put enterprise social networks to work for employee engagement
A digital hub for the skills and attributes the future firm needs
A Shared Hub for Learning and Sharing
Digital transformation is a broad topic, so it is vital to communicate clearly what it means for everybody and give them an opportunity to learn. We draw on our own extensive knowledgebase to create a customised learning and insights hub that helps explain what digital transformation means for leadership, management, operations, culture and practice, with learning material, articles and case studies.
Most organisations currently have digital skills gaps that are holding back change. We offer leadership training to help build confidence in network-centric leadership, as well as programmes to strengthen digital skills at all levels. Our experience shows that a shared transformation hub can also help communicate the various efforts underway to improve the organisation so that employees know what it means for them.
LEARN MORE ABOUT HOW WE HELP OUR CLIENTS
SELECTED BLOG POSTS
In the various intranet and social technology conferences I have spoken at this year, I have been surprised by the limited scope and mandate of intranet manager and Enterprise Social Network (ESN) community manager roles in some organisations. In many cases, the role...read more
I have enjoyed meeting many intranet and ESN professionals recently at conferences and company workshops. Having worked hard to establish these platforms in their organisations, they now face the challenge of transitioning from running a unified system that was...read more
This post is co-authored by Cerys Hearsey and Christine Overby. It originates in our shared experience using these tools in our Post*Shift "Living Lab," and our shared belief that adaptive organisations will only emerge at any scale when IT and the business work...read more
By 2017, McKinsey predicts that 70% of companies will have an Enterprise Social Network (ESN). Now that these platforms are finally mainstream, we need to focus on how to increase their utility and usefulness for employees and the wider organisation. Adoption and...read more
The past few days, I have been taking part in European Utility Week in Barcelona, where I gave a talk on why the future of connected products and services requires that utility firms become connected companies, and how a business-as-a-platform model is the...read more
Earlier this week at the IOM Summit in Cologne, I gave a talk entitled 'Defining the Operating Model for the Digital Enterprise’ that outlined what I think are the two key foundations of a digitally transformed enterprise: An operating system that coordinates work...read more
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