Discoveries from Harvard University show that humans rarely change their minds, even when presented with facts that contradict their views. This psychological phenomenon, known as ‘confirmation bias’, sees individuals unconsciously interpret information in a way that confirms their preconceptions. The study also found that people’s beliefs can become stronger when they are confronted with contradicting evidence, a condition known as the ‘backfire effect’.
This behaviour dates back to our early ancestors, who needed to quickly form a unified front against external threats, regardless of individual beliefs. Today, however, this tendency can hinder our ability to make rational decisions, especially in an era saturated with misinformation.
The research suggests that in order to persuade someone, facts alone are not enough. Instead, it’s more effective to connect on a personal level and build an environment of trust. By understanding and acknowledging someone’s viewpoint before presenting our own, we can create a more receptive audience. This approach may lead to more productive conversations and, ultimately, a more informed society.
Go to source article: http://www.newyorker.com/magazine/2017/02/27/why-facts-dont-change-our-minds