TECH IS JUST THE START
Having a social platform in place within your organisation is useful, but it will not transform the business on its own. Improving communication is a good start, but social platforms create real value when they are the place where work gets done, which means addressing process integration and new ways of working, as well as just tool adoption.
The key to social platform adoption is its relevance to work and the best way to ensure this is to focus on supporting specific use cases that employees need to fulfil. This means that instead of tracking vanity metrics such as clicks, likes and comments, success must be measured through impact on core business metrics.
Our ESN Diagnostics Service is a great way to get started – learn more.
AREAS OF FOCUS
Adoption: creating reasons for people to use social platforms for their work and considering the underlying motivations that can lead to behavioural change.
Business Goals: aligning use cases for the platform with existing strategic goals so that increasing usage impacts on the metrics that matter.
User Experience: addressing user experience problems that hold people back from working the way they want to.
Integration: making a social platform the place where work happens requires integration with other sources of content or data that people need to do their jobs.
SELECTED BLOG POSTS
In this week's newsletter, Lee Bryant shares some links relating to the emerging debate about the transparency and role of algorithmic sharing of information in the digital workplace.In the wake of last week’s Facebook / CA furore, people are starting to question the...read more
Like many people who were advocates for social tools in the early 2000’s, I regret that the comfortable world of collegiate, respectful debate and empathetic connection we enjoyed as early bloggers morphed into the dystopian world of Facebook manipulation, /b/,...read more
Overcoming functional silos is high on the list of pain points of most organisations. Important to know is all silos lead to detrimental insularity. This causes teams to lose alignment with the wider org, which has lots of negative knock-on effects. ...read more
The meteoric rise of Slack over the past few years has re-energised the digital workplace field, and now with Microsoft Teams starting to become widely adopted in more traditional enterprises, new opportunities are opening up around this class of tools. Most...read more
Yesterday morning, I heard my colleague Livio speak at an event hosted by Kemp Little on the challenges of global virtual working. Along with Keith Warburton from Global Business Culture and Marian Bloodworth, Employment Partner at Kemp Little, they explored the...read more
In this post, lead consultant Cerys Hearsey explores the barriers created by end-users learned helplessness with Enterprise Social Tools. In 2017, the enterprise collaboration space started to polarise around two approaches - the simplicity and focus on...read more
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