TECH IS JUST THE START
Having a social platform in place within your organisation is useful, but it will not transform the business on its own. Improving communication is a good start, but social platforms create real value when they are the place where work gets done, which means addressing process integration and new ways of working, as well as just tool adoption.
The key to social platform adoption is its relevance to work and the best way to ensure this is to focus on supporting specific use cases that employees need to fulfil. This means that instead of tracking vanity metrics such as clicks, likes and comments, success must be measured through impact on core business metrics.
Our ESN Diagnostics Service is a great way to get started – learn more.
AREAS OF FOCUS
Adoption: creating reasons for people to use social platforms for their work and considering the underlying motivations that can lead to behavioural change.
Business Goals: aligning use cases for the platform with existing strategic goals so that increasing usage impacts on the metrics that matter.
User Experience: addressing user experience problems that hold people back from working the way they want to.
Integration: making a social platform the place where work happens requires integration with other sources of content or data that people need to do their jobs.
SELECTED BLOG POSTS
In the various intranet and social technology conferences I have spoken at this year, I have been surprised by the limited scope and mandate of intranet manager and Enterprise Social Network (ESN) community manager roles in some organisations. In many cases, the role...read more
I have enjoyed meeting many intranet and ESN professionals recently at conferences and company workshops. Having worked hard to establish these platforms in their organisations, they now face the challenge of transitioning from running a unified system that was...read more
This post is co-authored by Cerys Hearsey and Christine Overby. It originates in our shared experience using these tools in our Post*Shift "Living Lab," and our shared belief that adaptive organisations will only emerge at any scale when IT and the business work...read more
By 2017, McKinsey predicts that 70% of companies will have an Enterprise Social Network (ESN). Now that these platforms are finally mainstream, we need to focus on how to increase their utility and usefulness for employees and the wider organisation. Adoption and...read more
The past few days, I have been taking part in European Utility Week in Barcelona, where I gave a talk on why the future of connected products and services requires that utility firms become connected companies, and how a business-as-a-platform model is the...read more
Earlier this week at the IOM Summit in Cologne, I gave a talk entitled 'Defining the Operating Model for the Digital Enterprise’ that outlined what I think are the two key foundations of a digitally transformed enterprise: An operating system that coordinates work...read more
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