TECH IS JUST THE START
Having a social platform in place within your organisation is useful, but it will not transform the business on its own. Improving communication is a good start, but social platforms create real value when they are the place where work gets done, which means addressing process integration and new ways of working, as well as just tool adoption.
The key to social platform adoption is its relevance to work and the best way to ensure this is to focus on supporting specific use cases that employees need to fulfil. This means that instead of tracking vanity metrics such as clicks, likes and comments, success must be measured through impact on core business metrics.
Our ESN Diagnostics Service is a great way to get started – learn more.
AREAS OF FOCUS
Adoption: creating reasons for people to use social platforms for their work and considering the underlying motivations that can lead to behavioural change.
Business Goals: aligning use cases for the platform with existing strategic goals so that increasing usage impacts on the metrics that matter.
User Experience: addressing user experience problems that hold people back from working the way they want to.
Integration: making a social platform the place where work happens requires integration with other sources of content or data that people need to do their jobs.
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SELECTED BLOG POSTS
We have worked with enterprise social networks (ESNs) for over 15 years, helping organisations to create a connected context, networks and communities to support new ways of working and overcome the harmful effects of silos. In Munich this week, at the 15th Social...
Last Friday I hosted our first ever #PS_Salon discussion on Twitter, conducting a retrospective of the Digital Workplace. Hearing what the Digital Workplace community have learned over the last 20+ years and speculating on what will come next proved to be a fertile ground for conversation…
Welcome back to the Post*Shift Linklog, picking back up after our summer break. This week's contributor, Laura-Jane Parker, reflects on the challenges faced by organisations in encouraging new ways of working. The digital workplace tools landscape has had a shake-up...
Our Digital Workplace Futures event last week (#psdw18) provided a great opportunity to hear from practitioners involved in the use of digital workplace technology to enable new ways of working and organisational improvement. It was great to see so many friends and...
(This post summarises an introductory talk I gave at our recent Digital Workplace Futures event in London - see here for a summary of the discussion that followed) Where have we come from? The beginnings of the digital workplace can be traced back to adoption of...
This week's curator Livio Hughes considers the importance of social structures and the role of people networks, guide networks and ESNs inside our organisations. Here at Post*Shift, we have long believed that being ‘networked’ is a key attribute of modern, adaptive...
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