Ageing is not a downfall but a time of opportunity, says Kerstin Schinck. She urges society to rethink its attitude towards older generations, seeing them not as a burden but as a valuable resource. Schinck highlights the potential of older people, who often have a wealth of experience, wisdom and time to contribute.
She argues that age should not be a barrier to employment or engagement in society. Instead, businesses should leverage the skills and knowledge of older workers, who can bring valuable perspective and stability. This requires a shift in organisational culture and a commitment to lifelong learning, enabling older workers to stay relevant and productive.
Schinck also points to the potential of the “silver economy,” driven by the needs and demands of older consumers. She suggests that businesses should cater to this growing market, offering products and services that enhance the quality of life for older people.
Furthermore, she calls for a more inclusive society that values all ages equally. This includes creating intergenerational spaces where young and old can learn from each other, fostering mutual respect and understanding.
In essence, Schinck believes that embracing the ageing population can lead to a more prosperous and harmonious society.
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