2014 marked a significant shift in the digital world, with ‘change agents’ leading the way towards digital transformation. These individuals, often working behind the scenes, are critical in driving innovation and change within companies. They challenge the status quo, push for necessary changes, and help organisations adapt to the digital age. These agents are not always in leadership roles; they may be employees, customers, or stakeholders who recognise the need for change and take action.

The digital transformation journey is not easy. It requires a clear understanding of the digital customer experience and the ability to adapt business models to fit this new reality. The role of the change agent is to guide this process, ensuring that the organisation remains customer-centric and competitive in the digital landscape.

The year 2014 was a turning point, with change agents becoming more recognised and valued within organisations. They are now seen as essential catalysts for digital transformation, driving change from within and helping businesses stay ahead in a rapidly evolving digital environment. This shift in perspective is a positive step towards embracing the digital age, with change agents at the forefront of this evolution.

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