Seven behavioural insights from pioneering cities offer a guide to improving public services. Firstly, Philadelphia’s Revenue Department found that redesigning bills and late notices with simpler language and clearer calls to action increased payments by 4.15%. Secondly, New Orleans used data to identify homes at high risk of fire and installed free smoke alarms, reducing fire deaths by 63%.
Thirdly, Mexico City’s Labour Laboratory used text messages to remind informal workers to save for retirement, resulting in a 31% increase in savings. Fourthly, Santiago’s Bus Rapid Transit system used behavioural insights to improve driver performance and reduce accidents.
Fifthly, Chicago’s Department of Public Health used behavioural insights to increase the number of restaurant inspections and reduce critical violations by 7.3%. Sixthly, London’s Behavioural Insights Team used text messages to increase payment of court fines by 5.8%.
Lastly, Boston’s Department of Innovation and Technology used behavioural insights to increase sign-ups for a free pre-kindergarten programme by 105%. These examples demonstrate the power of behavioural insights to improve public services and outcomes.
Go to source article: https://medium.com/@BloombergCities/7-behavioral-insights-tips-from-pioneering-cities-in-the-field-1943a3fd2947