Bird’s new platform programme is set to revolutionise the business in a box model. By offering a complete solution for managing an electric scooter fleet, Bird is enabling entrepreneurs to run their own micro-mobility businesses. The platform includes everything from the scooters, to the technology, to operational support. This innovation is part of Bird’s strategy to expand its global footprint and brings the potential for a new wave of transportation entrepreneurs.
Bird’s platform programme is a significant departure from traditional franchise models. Instead of selling the rights to its brand and business model, Bird is selling a service that allows entrepreneurs to operate under their own brand. This approach gives entrepreneurs more control and flexibility, while also benefiting Bird by increasing its distribution without diluting its brand.
Bird’s move is reflective of a broader trend in the technology industry, where companies are increasingly turning to platform models as a way to scale. By providing the infrastructure and tools needed to run a business, these companies can focus on their core competencies and let entrepreneurs handle the rest. This new model could potentially redefine the way businesses are built and operated in the future.
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