A group of creatives, including a creative director, a strategist, a producer, and a writer, find themselves in a bar, tasked with the challenge of saving their jobs by coming up with a groundbreaking idea. The creative director, under pressure from management, has been told to let go of his team unless they can produce a compelling concept. The team contemplates the idea of ‘story’ and its significance in their work. They realise that stories are not just about the content, but also about the context, the form, and the audience.
They agree that a good story requires a clear structure, a strong narrative, and a compelling character. It’s also crucial to understand the audience and the platform where the story will be delivered. The team recognises that the way stories are told has evolved with technology, and they need to adapt their storytelling techniques to fit these changes. They also understand that they need to create stories that are not only entertaining, but also engage the audience in a way that makes them want to share the story with others.
By the end of the night, the team has come up with a new approach to their work. They decide to focus on creating stories that are not just about selling a product, but about creating experiences that connect with people on a deeper level. They agree to start questioning the traditional ways of doing things and to start experimenting with new storytelling techniques. Despite the daunting challenge, the team leaves the bar feeling invigorated and ready to face the future.
Go to source article: https://medium.com/storythings-ltd/we-re-not-leaving-this-bar-until-we-ve-come-up-with-such-a-great-idea-that-i-can-t-sack-you-b12ddfd53fa8#.7ukl2gsb7