Slack, the popular messaging app, is set to become a media company. The firm has announced plans to launch a podcast series and a blog, both aimed at exploring the future of work and the nature of collaboration in modern business. The podcast, called “The Slack Variety Pack,” will feature interviews with business leaders, stories about teamwork, and discussions on company culture. The blog, meanwhile, will provide insights into the Slack team’s own experiences and learnings.
Slack’s move into media is part of a broader strategy to expand its user base and increase engagement. The company believes that by offering compelling content, it can attract new users and keep existing ones coming back for more. It’s a bold move, but one that could pay off in a big way if it helps to build a loyal and engaged community around the Slack brand.
It’s also a sign of the times. As the lines between technology and media continue to blur, more and more tech companies are turning to content creation as a way to differentiate themselves and engage with their audience. Slack’s foray into media is just the latest example of this trend.
The podcast and blog are set to launch in the coming weeks, and it will be interesting to see how they are received and whether they help to boost Slack’s user base and engagement levels.
Go to source article: http://fortune.com/2015/11/13/slack-media/