Attending an ethnography conference offers a unique opportunity to learn about the latest developments in the field, engage in lively discussions, and form new connections. The EPIC 2013 conference, held in London, was a testament to this, featuring a diverse range of topics and a vibrant community of ethnographers. The conference’s theme, ‘Ethnography in Action,’ was reflected in the various sessions, which explored how ethnographic practices are applied in real-world contexts. A highlight was the ‘Pecha Kucha Night,’ an innovative format where presenters shared their work in a rapid-fire, engaging manner. The conference also saw the launch of ‘Perspectives,’ a new section of the EPIC website dedicated to showcasing thought-provoking articles and discussions. The EPIC 2013 conference not only facilitated the exchange of ideas but also provided a platform for the ethnographic community to come together, fostering a sense of camaraderie and shared purpose.

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