Wardley Maps, a strategic planning tool, are used to understand business landscapes. The blog post explains key terms and concepts related to these maps. The first term, ‘Point of War’, is the point where novel and industrialised components meet, often leading to conflict. ‘Pioneer-Settler-Town Planner’ (PST) is a structure for managing the evolution of a business component. Pioneers innovate, Settlers make the innovation consumable, and Town Planners industrialise the component.
‘Genesis’ refers to the origin of a novel act, while ‘Custom’ refers to the creation of a product or feature from this novel act. ‘Product’ is the result of industrialising the custom feature, and ‘Commodity’ is the final stage where the product is ubiquitous and standardised.
The ‘Flow’ is the movement from Genesis to Commodity. ‘Inertia’ is resistance to this flow due to past success, while ‘Economic Pattern’ is the consistent way in which capital behaves. ‘Climatic Pattern’ is the predictable path of evolution, and ‘Doctrine’ are universally applicable principles. Lastly, ‘Context Specific Gameplay’ are tactics that vary based on your specific situation.
These terms and concepts help in understanding and applying Wardley Maps for strategic planning.
Go to source article: http://blog.gardeviance.org/2016/04/on-mapping-and-terms-that-i-use.html