One in four businesses are still not getting to grips with the digital age, despite the potential benefits. This is according to a survey by Virgin Media Business, which found that 25% of companies lack confidence in their digital skills. The survey also revealed that only 50% of businesses have a website, and of those, only 10% are transactional.
The digital skills gap is costing the UK economy up to £63 billion a year in lost GDP. It also found that 1.2 million small businesses lack basic digital skills, which could potentially be costing them up to £20,000 per annum.
A lack of digital skills can lead to missed opportunities for businesses. For example, businesses that are not online are missing out on the opportunity to reach a wider audience and increase their sales.
The UK government has recognised the importance of digital skills and has pledged to make the UK the best place in the world to start and grow a digital business. However, there is still a long way to go to close the digital skills gap.
Despite the challenges, there are also opportunities. Businesses that invest in their digital skills can reap the benefits of increased productivity, improved customer service, and a wider reach. The digital age is here to stay, and businesses that fail to adapt risk being left behind.
Go to source article: https://thebusinessleader.co.uk/2016/02/21/digital-are-you-the-one-in-four/