Allianz, Europe’s largest insurer, has enlisted the services of Rocket Internet to aid in its digital transformation. This move signifies a significant shift from traditional consultancies towards digital start-ups. Rocket Internet, a Berlin-based start-up incubator, is renowned for its expertise in digital business models and rapid scaling. Allianz aims to leverage this expertise to enhance its digital capabilities, particularly in the area of online insurance.
The partnership’s primary focus is on the joint development of digital insurance products and services. This collaboration is expected to boost Allianz’s digital presence and agility, enabling it to better meet the evolving needs of its customers.
This development signifies a broader trend in the business world. Traditional consultancies are increasingly being bypassed in favour of digital start-ups, which offer more innovative and agile solutions. Rocket Internet’s partnership with Allianz underscores the value of such start-ups in driving digital transformation.
The move also highlights the growing importance of digitisation in the insurance sector. As customer expectations evolve, insurers are compelled to enhance their digital capabilities to stay competitive. Allianz’s partnership with Rocket Internet is a clear demonstration of this trend.
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