Listening to employees, not just customers, is vital for a company’s success. Employees are the ones who interact with customers, understand their needs and are aware of the company’s operational issues. Employee engagement can lead to increased customer satisfaction and loyalty, which can result in higher profits. However, only 15% of employees worldwide are engaged at work, according to Gallup.
A study of 1.8 million employees from 82 countries found that companies with high employee engagement were 22% more profitable and had 21% higher productivity. They also experienced lower turnover rates and fewer quality defects.
To increase employee engagement, companies should focus on three areas: meaningful work, hands-on management, and positive work environment. Meaningful work gives employees a sense of purpose and allows them to see how their efforts contribute to the company’s goals. Hands-on management involves managers giving regular feedback and recognising employees’ efforts. A positive work environment includes having a clear mission, strong company culture, and supportive colleagues.
Companies should also provide opportunities for employees to grow and develop, as well as listen to their feedback and ideas. By doing so, they can create a culture of engagement that benefits both the company and its employees.
Go to source article: https://hbr.org/2016/08/listen-to-your-employees-not-just-your-customers