Corporate communication is evolving, with new digital platforms enabling businesses to engage in more personalised, two-way dialogues with their stakeholders. This shift is driven by the growing demand for transparency, authenticity, and accountability. To leverage this new era of corporate conversation, businesses must embrace a more participatory communication style, fostering dialogue rather than broadcasting messages.
Companies are now expected to listen and respond to stakeholders, including employees, customers, and investors, on a variety of platforms. This shift has led to the emergence of new roles within organisations, such as chief listening officers and chief conversation officers, tasked with monitoring and engaging in these dialogues.
The use of digital platforms for corporate communication also presents challenges, including the risk of losing control over the narrative. To mitigate this, companies must develop robust crisis communication strategies and adopt a proactive approach to managing their online presence.
In this new era, businesses must also ensure that their communication is authentic and transparent. This includes acknowledging mistakes and demonstrating a commitment to addressing issues. By doing so, companies can build trust and enhance their reputation, ultimately driving business success.
Go to source article: http://sloanreview.mit.edu/article/a-new-era-of-corporate-conversation/