Digital transformation is being driven by five key factors: customer expectations, product digitisation, technology, competition, and innovation. Today’s customers demand seamless, personalised experiences, pushing businesses to adopt digital strategies. The digitisation of products and services is becoming increasingly necessary, with companies utilising technology to meet consumer needs. Advances in technology, such as artificial intelligence and machine learning, are enabling businesses to evolve and adapt. Competition is also a major factor, with companies needing to stay ahead of their rivals in a rapidly evolving digital landscape. Finally, innovation is crucial to digital transformation, with businesses required to continually develop and implement new ideas. These five factors are shaping the future of businesses, driving them towards a digital future.
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