Digital transformation is a journey, not a destination. It’s a continuous process that requires businesses to constantly adapt and innovate. Three snapshots of this journey are presented: the first being the digital customer experience, the second is digitising operations, and the third is digital innovation and ecosystems.
In terms of digital customer experience, companies are using technology to enhance customer interactions. This includes personalising marketing efforts and providing seamless, omnichannel experiences.
Digitising operations is another key aspect. This involves using technology to streamline business processes, increase efficiency and reduce costs. Automation, artificial intelligence and machine learning are all being employed to this end.
Lastly, digital innovation and ecosystems are crucial. Businesses are developing new products and services, and creating digital ecosystems that extend beyond their own organisation. This includes partnering with other companies, even competitors, to offer customers more value.
Overall, digital transformation is reshaping the business landscape. It’s not just about technology, but about using technology to drive business strategy and growth. It’s a journey that requires constant adaptation and innovation.
Go to source article: http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/three-snapshots-of-digital-transformation?imm_mid=0ed02b&cmp=em-business-na-na-newsltr_econ_20170203