Exponential Organisations (ExOs) are businesses that scale at an unprecedented rate, growing far quicker than their traditional counterparts. They achieve this by leveraging information technologies and a suite of organisational techniques that allow them to operate more effectively. The key attributes of ExOs are identified as: a Massive Transformative Purpose (MTP), which motivates staff and attracts customers; staff on demand, which reduces fixed costs; community and crowd, which harnesses external resources; algorithms, which automate processes; and digital engagement, which increases customer interaction.
ExOs also employ several externalities to boost performance. These include partnerships, which extend their capabilities; interfaces, which streamline interactions; dashboards, which monitor performance; experimentation, which promotes innovation; and autonomy, which empowers staff. These attributes and externalities are not only found in start-ups but also in established companies such as Google and Amazon. By adopting these features, businesses can improve their scalability and competitiveness in today’s rapidly changing market.
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