IDEO, a leading design firm, conducted a study on innovation in 100 companies. The key findings suggest that innovation is not about spending on research and development but rather about fostering a culture of creativity. The most innovative companies are those that encourage their employees to think creatively and take risks.
IDEO’s study revealed that the most innovative firms are those that prioritise six key factors: purpose, experimentation, collaboration, empowerment, looking out (keeping an eye on the wider world), and refinement (the ability to focus on the details).
Companies that score highly in these areas are 50% more likely to be considered innovative by their peers. The research also found that companies with a clear purpose, which is understood and shared by all employees, are 20% more likely to be innovative.
IDEO’s study also highlighted that smaller companies tend to be more innovative than larger ones. This is because they are less constrained by bureaucracy and have a greater ability to take risks. The most innovative companies are those that are willing to experiment, fail, and learn from their mistakes.
The study also found that the most innovative companies are those that foster collaboration. They encourage their employees to work together, share ideas, and learn from each other. This collaboration leads to a culture of continuous learning and improvement, which is key to innovation.
Overall, the study suggests that the key to innovation is not about spending money, but about creating the right culture and environment for creativity to flourish.
Go to source article: https://www.fastcodesign.com/3069069/ideo-studied-innovation-in-100-companies-heres-what-it-found