Digital organisations are entities that use technology to deliver new capabilities and services, creating value for their stakeholders. They are characterised by three key attributes: adaptability, balance, and clarity.

Adaptability refers to a digital organisation’s ability to change in response to its environment. This includes the capacity to learn from mistakes, to iterate, and to improve. Digital organisations are not static; they are constantly evolving and innovating.

Balance, on the other hand, is about ensuring a fair distribution of power and benefits. Digital organisations are not just about making profit; they also aim to create a positive impact on society. This includes taking into account the needs and interests of all stakeholders, not just shareholders.

Clarity is about being transparent and accountable. Digital organisations are expected to be clear about their purpose, their goals, and their methods. They should be open about their successes and failures, and they should be accountable to their stakeholders.

In essence, digital organisations are more than just companies that use technology; they are entities that use technology to create value in a way that is adaptable, balanced, and clear.

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