Social tools can be a double-edged sword for businesses. On one hand, they facilitate communication, encouraging collaboration and innovation. On the other, they can be a distraction, leading to information overload and productivity loss. Successful integration of social tools requires a clear strategy, balancing the benefits against potential drawbacks.
Organisations must first understand the nature of their work and the role of social tools in enhancing it. For instance, routine tasks may not benefit much from these tools, but complex tasks that require collaboration can significantly benefit.
Secondly, the culture of the organisation plays a crucial role. Companies with a culture of openness and information sharing can leverage social tools more effectively than those with a hierarchical, controlled information flow.
Thirdly, the choice of tools is important. Tools should be chosen based on their ability to meet specific needs, rather than their popularity or novelty.
Lastly, the use of social tools should be governed by clear rules and guidelines to prevent misuse and distraction. This includes setting boundaries on their use, defining acceptable behaviour, and providing training to employees.
In conclusion, while social tools can bring significant benefits, their successful integration requires careful planning and management.
Go to source article: https://hbr.org/2017/11/what-managers-need-to-know-about-social-tools