Innovation in a volatile, uncertain, complex and ambiguous (VUCA) world requires a new approach. The Six Contexts Model offers a fresh perspective, enabling organisations to navigate this challenging landscape. This model divides the business environment into six contexts: stable, performance, growth, transformation, disruption and crisis.
In a stable context, the focus is on efficiency and optimisation. Performance context revolves around continuous improvement and incremental innovation. Growth context necessitates strategic innovation, while transformation context demands radical innovation. Disruption context calls for exploratory innovation, and crisis context requires survival innovation.
Understanding these contexts allows organisations to adapt their strategies and innovation efforts accordingly. For example, in a growth context, organisations might invest in new technologies or markets. In a disruption context, they might experiment with new business models.
Importantly, the Six Contexts Model is dynamic, not static. Contexts can change rapidly due to external factors such as technological advancements or market shifts. Therefore, organisations must remain agile, continuously assessing their context and adjusting their strategies. This model provides a valuable framework for navigating the VUCA world and driving innovation.
Go to source article: https://medium.com/on-the-horizon/innovating-in-a-vuca-world-the-six-contexts-model-37ced216e5d4