Narrative strategy is a powerful tool for businesses that combines storytelling and strategic thinking. It helps to create a shared understanding of a business’s direction, fostering alignment and engagement. The key is to develop a narrative that is both compelling and adaptable, capable of evolving with the business.
The narrative strategy is not static; it evolves with the business and the market conditions. It’s a living document that helps a business navigate through challenges and opportunities. It’s a tool to inspire and guide, not a rigid set of rules.
The narrative strategy must be authentic, reflecting the true identity of the business. It should be built on the company’s core values and strengths, not on market trends or competitors’ actions. It should be unique, distinguishing the business from others.
The narrative strategy should be simple and clear, easy for everyone in the company to understand and articulate. It should also be actionable, providing a clear direction for decision-making and action. The narrative strategy should be communicated and reinforced regularly to ensure that it remains front and centre.
Narrative strategy is a potent tool for business leaders. It can help to clarify the company’s direction, inspire and engage the team, and distinguish the business in the market. It’s a strategic asset that should be developed and managed with care.
Go to source article: https://tomcritchlow.com/2020/02/20/narrative-strategy/