Online events are currently experiencing a boom, but they lack the spontaneity and serendipity of in-person encounters. A fundamental challenge lies in the inability to recreate the dynamic, unpredictable nature of physical events. Casual meetings, chance encounters and networking opportunities are often the most valuable aspects of these gatherings, yet they are the hardest elements to replicate online.
There are several attempts to solve this problem. Some are experimenting with virtual reality, while others are using video chat tools to create breakout rooms for smaller group discussions. Yet, these solutions are still far from perfect. Virtual reality is not mainstream enough, and video chats lack the fluidity and ease of physical interaction.
The key to successful online events may lie in creating a new format that combines the best of both worlds. This would involve structured content, like talks and presentations, with unstructured, spontaneous interactions. Some are trying to do this by creating virtual ‘tables’ or ‘rooms’ where attendees can move freely between conversations.
However, the question remains – can a truly satisfying online event experience be created, or will there always be an unbridgeable gap between online and offline? The answer is still unclear, but it’s certain that the future of events will be shaped by technological innovation and creativity.
Go to source article: https://www.ben-evans.com/benedictevans/2020/6/4/solving-online-events