Empathy is the driving force behind Apple’s $2 trillion valuation. The tech giant’s success is not solely due to its innovative products, but its ability to understand and cater to consumer needs. Apple’s empathetic approach, encapsulated in its motto: “Start with the customer and work backwards,” has led to the creation of products that customers love and rely on. This approach was evident in the launch of the iPod, which revolutionised the music industry by offering 1,000 songs in one’s pocket.
Apple’s empathy-driven approach extends to its retail stores, where the focus is on enriching lives rather than selling products. The Genius Bar, a tech support station located inside Apple stores, epitomises this approach by offering personalised tech support to customers. This commitment to understanding and addressing customer needs has earned Apple a loyal customer base and contributed to its impressive valuation.
Apple’s success highlights the importance of empathy in business. It underscores the need for companies to understand their customers’ needs and desires, and to design products and services that meet these needs. By doing so, companies can build strong customer relationships and achieve significant business success.
Go to source article: https://www.forbes.com/sites/stevedenning/2021/07/18/how-empathy-helped-generate-a-two-trillion-dollar-company/