ProductField offers a comprehensive toolkit designed to help businesses navigate the complexities of product development. The toolkit, based on a shared language and framework, helps teams to align their strategies, make informed decisions, and accelerate the product development process. It enables businesses to visualise their product’s lifecycle, from inception to market launch, and beyond.
The toolkit is built around the Product Field, a visual framework that provides a holistic view of a product. It is divided into four sections: the Product (what it is), the Market (who it’s for), the Value (why it matters), and the Business Model (how it creates value). The toolkit also includes the Product Field Guide, a step-by-step manual that helps teams navigate the Product Field.
ProductField also offers workshops for teams to learn the methodology and apply it to their products. These workshops are tailored to the team’s needs and led by experienced facilitators. The company also provides a certification programme for those interested in becoming a certified Product Field Guide.
ProductField’s toolkit is designed to be adaptable to any industry or product type, making it a versatile solution for businesses looking to streamline their product development process.
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