Whilst Zoom’s legacy is in online video conferencing, with the launch of Workplace – and now Workflow Automation – it is increasingly entering new territory.

Zoom has this week announced the launch of Workflow Automation in beta, a new no-code workflow builder that aims to automate away many of the mundane tasks carried out in an enterprise. The announcement should be viewed in the context of Zoom’s recent Workplace launch, which consolidates all of the vendor’s collaboration tools and features into one platform that aims to be the ‘place where people get work done’. 

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