Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows.
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.
Yet these concerns, while valid, need not define our relationship with AI. A better way is to approach it as a co-pilot. Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight.
Let’s explore how to implement this co-pilot approach across three essential marketing tasks