Yammer, a Microsoft-owned social networking service, has been utilised by the Salvation Army to foster a culture of listening and engagement amongst its employees. The Salvation Army, a global charity organisation, has seen significant improvements in employee engagement and communication since implementing Yammer.
SWOOP analytics, a digital tool, has been used to measure the effectiveness of Yammer, revealing a significant increase in two-way communication, networking, and the sharing of ideas. The Salvation Army has been recognised as a leading organisation in the SWOOP benchmarking for its use of Yammer, with a high level of responsiveness and reciprocation amongst its team members.
The Salvation Army’s success with Yammer is attributed to its commitment to fostering a culture of listening, which has encouraged employees to share their ideas and experiences. This has resulted in a more engaged and connected workforce, which has led to improved problem-solving and decision-making capabilities.
The Salvation Army’s use of Yammer and SWOOP analytics demonstrates the potential of digital tools to foster effective communication and engagement within organisations. The charity’s success also highlights the importance of a culture of listening in promoting employee engagement and productivity.
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