The battle for the digital building blocks of the future is underway. Tech giants, including Google, Amazon, and Microsoft, are vying for control of the world’s data centres. These companies are investing heavily in infrastructure to support the growing demand for cloud computing, which is transforming the way businesses operate and individuals live their lives.

Google, for example, is investing $300m in a trans-Pacific cable system to improve its cloud services. The company is also launching Google Cloud Interconnect, a service that allows businesses to connect directly to Google’s network. Meanwhile, Amazon Web Services dominates the market, with a 27% share in the fourth quarter of 2014. The company’s revenues are expected to reach $6bn in 2015.

Microsoft, on the other hand, is focusing on hybrid cloud solutions, which combine public and private clouds. The company’s Azure platform now supports Linux, and Microsoft is partnering with companies like Dell to offer pre-configured systems that simplify the deployment of hybrid clouds.

Despite the competition, the market is big enough for multiple players. The global cloud computing market is expected to grow to $121bn by 2015, a 26% increase from 2014. The challenge for these tech giants is to continue innovating and improving their services to stay ahead of the competition.

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