Jan Brecht, CIO of Daimler, highlights the importance of digitisation in the automotive industry. Brecht believes that digitisation is a key factor in the future of the industry. He emphasises the need for IT and digitisation to be integrated into the core business model, rather than being seen as a separate entity. Brecht also touches on the topic of data security, noting that it is a top priority for Daimler.
Brecht stresses the importance of a customer-centric approach in the digital age. He states that customers today expect a seamless digital experience, and companies need to adapt to meet these expectations. Brecht suggests that this customer-centric approach should extend to employees as well, with the aim of creating a more flexible and innovative working environment.
Brecht also discusses the role of IT in innovation. He believes that IT should be seen as a driver of innovation, rather than just a support function. This requires a change in mindset and a willingness to take risks. Brecht concludes by emphasising the need for continuous learning and adaptation in the face of rapid technological change.
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