Digital priorities for C-suite executives in 2015 were centred around digital transformation, with a focus on customer experience, operational process, and business models. The key trends included the rise of mobile, data analytics, and social media, which were reshaping the business landscape and necessitating a shift in strategy.

Embracing digital technology was a top priority, with executives recognising the potential for increased efficiency and profitability. Digital investment was seen as a way to drive innovation, streamline operations, and enhance customer engagement.

Cybersecurity was another critical area, with businesses needing to protect their digital assets and customer data. The importance of data privacy was also emphasised, as businesses sought to build trust with customers and comply with regulatory requirements.

The role of the Chief Digital Officer (CDO) was highlighted, with this position becoming increasingly important in driving digital transformation and aligning business strategy with digital capabilities. The CDO was seen as a key player in bridging the gap between IT and business, and ensuring the successful implementation of digital initiatives.

The need for digital literacy among executives was underscored, with the understanding that digital savvy leaders are better equipped to make informed decisions and steer their organisations in the digital age.

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