Adobe’s transformation into a cloud-based service has proven successful, as evidenced by its record revenue of $1.31 billion in Q4 2015, a 22% increase year-on-year. The company’s transition began in 2013 when it shifted from selling packaged software to offering cloud subscriptions for services such as Photoshop and Illustrator. This move was initially met with backlash from customers, but Adobe persisted, believing in the long-term benefits. Today, Adobe’s Creative Cloud service boasts over 6 million subscribers, and the company’s stock is at an all-time high. The success story of Adobe demonstrates that even large, established companies can successfully reinvent themselves in the face of changing market trends. The key to Adobe’s success lies in its willingness to embrace change, its ability to communicate the benefits of this change to its customers, and its determination to stick with its strategy despite initial resistance.
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