For a year or two now, the rhetoric from the big consulting firms is that if you’ve not already adopted AI, you’ll be too late to the game, and your competitors will have an unassailable lead. Luckily, that’s rubbish. If anything, competitors will have wasted a ton of cash and resources, annoyed their employees and customers in vain, and sometimes had to unwind it all when AI was a disaster. These examples should serve as cautionary tales.