AI companies are leading a transition from Software-as-a-Service to Service-as-Software, turning the table on the very essence of SaaS. In the software business, a company may sell access to its platform or tool, but customers are still responsible for using that tool to achieve the desired outcome. In the services business, responsibility for achieving the desired outcome sits with the company selling the service. Instead of QuickBooks, you offer tax services—in this case, conducted by an AI accountant. The upside of this change is huge—a $4.6 trillion opportunity, since the global services market dwarfs the software market in size.
