Amazon has launched Zocalo, a secure enterprise storage service, targeting competitors such as Box, Dropbox, and Huddle. Zocalo is designed to meet the needs of businesses for secure, easy-to-use, and low-cost document storage. It offers comprehensive security features, including encryption of data in transit and at rest, and integrates with AWS Identity and Access Management (IAM) for control access.

The service is priced at $5 per user per month, providing 200GB of storage. Amazon is offering a 30-day free trial for up to 50 users, with 200GB of storage per user. Existing Amazon Web Services (AWS) customers can use Zocalo for free for the first 50GB of storage.

Amazon’s move into the enterprise storage market is seen as a challenge to established players like Box, Dropbox, and Huddle. The launch of Zocalo follows Amazon’s recent introduction of Amazon WorkSpaces, a virtual desktop service, suggesting a broader strategy to expand its cloud services into the enterprise market.

The launch of Zocalo is part of Amazon’s ongoing effort to diversify its product offerings, and follows the recent launch of the Fire smartphone and Fire TV. With these new products, Amazon is seeking to expand its presence in both the consumer and enterprise markets.

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