Amazon’s latest acquisition, Whole Foods, highlights a shift in the company’s strategy. Instead of focusing on its own needs, Amazon is now prioritising the needs of its customers. This move aligns with the company’s aim to be the world’s most customer-centric company.
Amazon’s traditional business model has been about efficiency and scale, offering a vast selection of products at low prices. With the acquisition of Whole Foods, Amazon is venturing into the high-end grocery market, a sector traditionally associated with quality over quantity.
The company’s new approach involves integrating its online and offline operations. By doing so, Amazon aims to provide a seamless shopping experience for its customers, whether they are buying groceries or electronics.
Amazon’s strategy of prioritising customer needs over its own could potentially disrupt traditional retail markets. The company’s ability to leverage its vast infrastructure and technology could give it a significant edge over its competitors.
The acquisition of Whole Foods is a clear indication that Amazon is willing to adapt its business model to meet the changing needs of its customers. This could potentially redefine the retail landscape and set a new standard for customer-centric business models.
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